We offer services in five broad areas: Audience and market data; social media and website analytics; audience and customer experience research, strategy development and campaign planning and workshop facilitation and training.

If you’re not sure which of our services is most relevant for you, please get in touch: we’re always happy to chat in person or over the phone to help point your project in the right direction.

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Audience and market data

• Headlines Report: brief summary of your attendance and audience impacts over the 12-month period of your choice.
• In-depth report: build on your Headlines Report data by including additional reporting dimensions to create a bespoke and valuable data tool.
• Audience Profile: analyse the attributes and lifestyle profile of your audience, based on analysis of full Scottish postcodes.
•  Audience locator: plot where your current audiences come from based on analysis of area, district, sector or full postcode.
• Audience reach: identify the locations and characteristics of your current audience and identify areas of over- and under- saturation within your chosen catchment.
• New Market Locator discover where to find the new audiences you’re seeking, based on features and characteristics that you define.
• Visitor Economic Impact Study for events and festivals, providing an assessment of visitor/attendance impacts, economic impacts, social impacts, cultural and media impacts.

Social media and website analytics

• Headlines Social Media Impact Report: summarise your overall social media communications effectiveness
• In-depth report: build on your Headlines Report data to assess your social media activity within the context of your integrated communications strategy
• ‘SAY’ – Social Attitude about You: historical and real-time analysis of what your online audience really thinks.
• Web Insight Tracker: snapshot overview of your website performance, benchmarked against your peers.
• Web Insights MOT: audit and optimise your campaign tracking, ecommerce and reporting functionalities
• Website development brief: structured recommendations and support in writing the right brief for your new website
• Bespoke software development & data management: informed technical expertise and advice for procurement and implementation support

Audience and customer experience research

• Bespoke primary audience research at your venue or event: independent professionally trained market researchers gather audience information
• Focus group moderation/discussion: qualitative research to delve into customer experiences and perceptions
• Telephone depth interviews: targeted and economical qualitative research
• Face to face depth interviews: targeted and flexible qualitative research for complex or sensitive questions.
• E-survey: cost effective quantitative research using Snap survey software
• Mystery shopping: a quality service assessment to understand customer experience
• ‘Did You Enjoy That?’: activation and analysis of an automatic post-event satisfaction e-survey direct from your box office.
• Presentation of results: We can tailor outputs to any format you require that meets your objectives.
• Toolkits for self directed learning: a range of worksheets and templates to support your work.

Strategy development and campaign planning

• Desk-based market research to take the strain out of your planning processes.
• Competitor/comparator analysis to provide a firm foundation for your programme or communications strategy.
• Research strategy development: support to create a customer feedback loop that works
• Communications strategy development (phase 1): support to create a bespoke strategy framework ready for your input.
• Communications strategy development (phase 2): targeting, segmentation and forward planning support.
• Communications campaign development: objective setting structured support to develop SMART objectives
• Digital communications strategy development (phase 1): support to create and develop an effective framework that exploits your digital assets and ensures an integrated marketing approach
• Digital communications strategy development (phase 2): structured support for the practical implementation of digital marketing plans
• Social media campaign planning: support to create and measure a bespoke social campaign that targets your key audiences.
• Content strategy development: bring your communications up to date with a practical and strategic content-led approach
• Paid advertising strategy development for social media: support to implement paid campaigns and maximise return

Workshop facilitation and training

• Bespoke workshop facilitation 1: for individuals within your organisation.
• Bespoke workshop facilitation 2: run your workshop as a public forum
• Standard workshop: Practical Digital Communications: a practical approach to multi-channel digital communications planning.
• Standard workshop: Box Office Best: a one-day introduction or refresher on best practice for Box Office data
• Standard workshop: Content marketing: a hands on introduction to the theory and practice of effective storytelling for marketers
• Standard workshop: Asking the right questions: Refresh and overhaul your approach to market and marketing research with this practical one-day workshop.

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Main image credit: Photo by Elaine Livingstone for Culture Republic's Access All Areas conference (CC BY-NC-SA 2.0).