CRM
How to get started with Marketing Automation: April’s First Wednesday
Marketing Automation allows you to communicate with your clients in ways that are responsive, and build trust and loyalty amongst your users. But how does it work, and how do you get started? For April’s First Wednesday we invited digital marketing experts from Whitespace to show us how.
Horizon 2016 – five digital marketing trends to watch
As audiences become more digitally dependent audience engagement practice will need to keep evolving in order to stay relevant. Read our top five digital trends for 2016.
How digitally capable are Scotland’s arts?
Culture Republic is undertaking an ambitious piece of research looking at public facing operational functions carried out by arts organisations – things like whether or not an arts organisations’ website is optimised for mobile browsing, if they offer online ticket sales or if they are doing online fundraising.
Efficient target marketing
Asking the right questions and gathering useful information is key to creating efficient market segmentation. PatronBase were our Future of CRM & Ticketing event sharing their knowledge and experiences of audience segmentation for target marketing and getting the best use out of CRM systems.
Implementing new data systems
Introducing any new system of data capture and management can feel overwhelming. Circle Interactive will be at our upcoming CRM event to discuss how to avoid the common challenges of database implementation.
CRM and the future of fundraising
Membership schemes can offer a sustainable funding stream, build a community of supporters and provide a source of regular repeat visitors for arts organisations. Successful membership schemes, however, need a strong CRM strategy behind them.
Introducing the Culture Republic Conference: ACCESS ALL AREAS
Access All Areas is a one-day conference from Culture Republic, bringing speakers from across the UK to show that when cultural leaders, artists and entrepreneurs act in the interests of everyone, creative inspiration and engagement grows.
Edinburgh | 29 October | #CRConf15 | #OneAudience
VIDEO Intro to CRM (Thinking Out of the Box 2 of 5)
This video summarises Thinking Out of the Box’s first session of the day. It introduces and demystifies data collection techniques.
VIDEO Realistic Data Collection (Thinking Out of the Box 5 of 5)
The Realistic Data Collection video includes a workshop session on data collection techniques and highlights some of the pitfalls that can result from poor data collection or flawed assumptions.
VIDEO Data Utopia (Thinking Out of the Box 4 of 5)
The key issues in Data Utopia were how arts organisations could put the data they are holding to work, how and why to join up data.
VIDEO Dispelling Myths and Defining CRM (Thinking Out of the Box 3 of 5)
This video highlights that CRM is really about the audiences that arts organisations are serving. It is about people not about systems or technology.
Thinking Out of the Box event videos
Five videos summarising the content from Thinking Out of the Box, Culture Republic’s CRM and ticketing masterclass with Andrew Thomas of The Ticketing Institute.
VIDEO Thinking Out of the Box Trailer (Thinking Out of the Box 1 of 5)
A three minute video that summarises the key issues and learnings from Culture Republic’s Thinking Out of the Box event. It includes perspectives from the participants and highlights from the day’s events.
Top three tips for data cleansing – June’s First Wednesday
Data is one of your most precious resources and assets – but only if you look after it and make sure you keep it in good working order. June’s First Wednesday was all about cutting out the noise that surrounds data marketing, and making the right decisions to keep your database in order.
Coming soon to a venue near you – four workshops from Culture Republic
We’re delighted to introduce our 2015 programme of practical touring workshops, bringing essential training and networking opportunities to a venue near you.
Thinking Out of the Box
Our recent CRM and ticketing event was to convened a full day event to look practically at customer relationship management systems use to find ways for organisations to use the systems and information that they already have better.
No box office? No problem.
Catherine Wheels is a great example of a touring company that have found effective ways of getting to know their audiences without having their own box office.
Festival facts: spotlight on East Neuk Festival
We talk to Svend Brown, Artistic Director of the East Neuk Festival, about audience data and what it means for him.
Not just bums on seats – CRM & Ticketing masterclass
Everything you always wanted to know about the power and potential for customer relationship management tools from the experts at the Ticketing Institute.