Join Culture Republic for an intensive full-day masterclass and workshop with Andrew Thomas of the Ticketing Institute in order to get serious about making the most of your CRM or ticketing system.

The day will be a mix of presentation, discussion and reflection. Don’t come to be talked at but be ready to roll your sleeves up and get serious about how your organisation is collecting, storing and using the data it holds on audiences.

It doesn’t matter what system you’re currently using because for this event it’s not the system but how you use it that counts. We’ll be getting under the skin of how to use what you’ve got better.

Ticketed and non-ticketed organisations will have something to learn from the day’s session which will challenge you to interrogate the role data plays within your organisation. We will look at:

• Where it is
• What it can do for you
• What aspects of your work should be influenced by data?

Good data management and acting on the insights it provides can inform your pricing or forward programme but we’ll look into which is the chicken and which is the egg. Workshop sessions will delve into:

• How you can turn your data into profit.
• Does size matter? Have you got as much data as you should have (or is it how you use it that counts)?
• What opportunities are you missing (and what are they costing you)?

This event is suitable for all types of arts and cultural organisations – from performing arts venue to gallery and from festival to heritage site. The day’s content will be tailored to meet your needs – individually and as a group.

WHAT WILL I LEARN?

• How to earn more income using the information and the system you’ve already got.
• Good data practice – to help you make sure you’ve got the information you need.
• How to get the most out of your CRM or ticketing system by learning from real practice in other organisations.

WHO SHOULD COME?

• Box office managers
• Marketing managers & practitioners
• Business/general managers
• Those with responsibility for management information system (MIS) selection & set-up: includes box office, CRM or other related systems
• Those responsible for day-to-day use of MIS
• Those who need information extracted from MIS to become more efficient in their work

AGENDA

09.30 – Arrival, tea/coffee
09.45 – Welcome and introductions
10.15 – Why are we here
11.15 – Data Utopia
11.45 – Break, tea/coffee
12.15 – Workshop session ‘Money, Money, Money’
13.15 – Lunch
14.00 – Realistic data collection
14.30 – Workshop session ‘What do we prioritise’
15.30 – The takeaway ‘Back at the office & learning from each other’
16.00 – Thanks and close, tea/coffee

ANDREW THOMAS, THE TICKETING INSTITUTE

Andrew is Principal at TheTicketingInstitute.com, a hub for discussion, news and debate on ticketing, technology and CRM and is based in South Wales. In a ticketing and customer relationship management career spanning almost 20 years, he has worked as system provider, venue operator and consultant in both Sports and Performing Arts sectors across Europe.

Before the Ticketing Institute Andrew was Managing Director of the Ticketing and CRM Providers PatronBase, tasked with trying to help venues achieve maximum results from minimal investment. He is currently engaged by a number of UK Universities and Cultural trusts and organisations to help them understand CRM, align their businesses to it, His most recently completed projects include working with the Royal Conservatoire of Scotland and West Yorkshire Playhouse to help specify their requirements for potential improvements to their CRM platforms.

Passionate about achieving maximum results through minimum spend and effort, he believes technology is a tool and not a necessity. Never afraid to push the contentious proposition to ignite debate he loves to help organisations maximise their opportunities through the smart use of data and clever use of available technology. He has spoken around the world on subjects including relationship management, equipping the staff with the skills they need and collaboration between cultural organisations.

Follow Andrew on Twitter @TicketTattle.

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