The festive period is a time to gather and reflect on the past 12 months and look forward to a new year. 2018 may well prove to be a challenging year for many but we will always be here to help. Let us look back at the hot topics in 2017 that might just be useful for the coming year.
Firstly… What does 2018 have in store for us?
Let us start by taking one-step forward. Throughout 2017, we have reminded you of the importance of GooD PRactice. To ensure you keep progress ahead of the May 2018 deadline, check out our GDPR resources. Look and get ready. Don’t be sheepish.
2017 News Swipe
January – Digging deep to answer your questions
- January saw the launch of Scotland’s Year of History, Heritage & Archaeology! The year-long focus took place across Scotland, with funding from EventScotland to help develop the country’s tourism.
- Clair Gilchrist from Culture Republic also held a Research Workshop on Asking the Right Questions: Intelligence Gathering For Cultural Organisations.
February – The GooD PRactice begins
- In February, we spread the love by providing you with a kick ass content Calendar to prepare you all for what national events were coming up and so you could plan your digital content for 2017. We even found an alternative use to spread the love for Valentine’s Day.
- February saw the launch our 2017 series of GDPR GooD PRactice support with events in Glasgow and Edinburgh, in partnership with the Information Commissioner’s Office. Both events sold out and clicks through to our website on the topic indicated a clear appetite for the topic within our sector that will likely continue to grow as the deadline looms closer.
March – What a web we weave when we get digital
- In March, we launched our new website with a renewed focus on providing up-to-date news, tools and resources that would help you understand and grow your audience.
- Ashley and Paul also ventured to the good north to provide a Digital Communications Workshop at Eden Court. With budgets in mind, digital will prove to be a big focus for 2018 and beyond.
- We also looked at diversity with insight into The Real State of Play for Women in Music – the most clicked-on topic on the site in March.
April – April full of social media
- April seen the introduction of our round-up publications (see above) of all the Cultural News and Events happening in Scotland during the month.
- Telling your story through social media is becoming more and more important to your audience. In April, we delved further into Instagram stories, looking at the demographics and advantages for your social planning.
- In April, our friends at Dog Digital provided an insight into the use of Live Social Media to engage online arts audiences. In true Live Social Media style, we staged a public screening of the presentation on Facebook Live.
May – A case in point
- In May, we featured some of the cultural organisations across Scotland who wanted to understand their audiences better so they can plan accordingly. Here’s a sample of the case studies:
- “The impact of the research for the GFT has been vast and legacy building.” – Glasgow Film
- “The research will prove to be an invaluable source of insight as we begin a rebranding project.” – NYCoS
- “We have seen a 95% increase in sessions from mobile devices from June 2017 -compared to same period in 2016.” – the Dovecot
June – The future is already Here
- Whether it is writing for an online audience, exploring virtual reality or using niche social channels, it’s clear that as arts organisations we have to respond and plan ahead for changing digital times.
July – #OneAudience, many opportunities
- In July, we focussed on D/deaf audiences and performers. Our day-long event brought much insight and debate about the future plans to improve the overall audience experience for D/deaf Audiences. Here’s the review.
- Digital Tools and platforms are enabling us to do great things. Here’s our video series, presented by Ashley, explaining how you can utilise them to your advantage.
August – The year of young people? Be a sport!
- Ahead of the 2018 focus on young people, we produced the first in our series of comprehensive and insightful reports into the Scottish population as a whole. Look at our Young People Population Profile ahead of 2018’s Year of Young People.
- With the European Championships also taking place in Glasgow in 2018, we looked at the relationship between Culture and Sport in Scotland.
- We maintained the #One Audience message by exploring the digital technology helping to pave the way further for accessibility and inclusion for audiences.
September – Every day is a school day
- Creative learning programmes are required in order “to convince the education sector of the value of the arts.” Our event supported this. Here’s what NMS do to help increase school engagement.
- Our Researcher Neil looked at LGBTQ+ audiences in Scotland in the second in the series of Population Profiles. This was followed up with a Podcast where Neil was joined by Harry Giles (writer, performer and producer of Anatomy) and Steven Thomson (Director and CEO of Outspoken Arts Scotland an LGBTQ arts organisation).
October – Keep them coming back for more
- October was the month of loyalty and retention. Our Coming Back for More event brought together Nathan Bombrys (Glasgow Warriors) and Charlotte Gross (Scottish Ballet) to explain what loyalty meant to them and for you.
November – Remember, remember GooD PRactice In November
In November, we launched our countdown to GDPR with a wealth of useful tools to ensure you are prepared for GDPR taking into consideration every eventuality. Ensure you get all your ducks in a row and you don’t get left feeling sheepish by taking our GooD Practice Tests. We’re here to help. Any questions? Call us on 0141 248 6864 #CRducks.
December – Boxing Day/Month
We have been talking boxes before we have even had Christmas. Box Office Data is something that is key for Stellar Quines to prove their mission credentials and shows no sign of letting up when it comes to GDPR with Ashley’s top five areas you’re holding data beyond the box office.
Luckily there was no boxing but gladly lots of dancing at our Christmas gathering. It was a fab opportunity to catch up and reflect on the year just passed.
Ho, ho, hold on a sec….
To ensure you receive regular updates, tools and resources in 2018, sign up to our newsletter and keep in touch. Oh and finally… Merry CRistmas from Culture Republic.