Ashley Smith-Hammond

We’ve created a calendar for help you with forward planning your content. It is specially focused on the Scottish cultural and creative sectors. It’s free for everyone to use.

It is the perfect time to look forward to your content while the learning from 2016 is still fresh.

If your job is engaging with audiences, visitors or donors you’ll soon find yourself deep in content planning. Many of you are trying to think beyond a brochure, about how to bring your programme to life and reach all those lovely people who may want to visit your event or venue.

Here at Culture Republic we’ve been working on our own forward planning calendar. It is such a handy little resource that we thought you’d all appreciate a copy for yourselves. It is specially focused on the Scottish cultural and creative sectors. It’s free for everyone to use.

Planning your content ahead is good for your mental health. It can make the difference between feeling frazzled or like you’re ahead of the game. Now is the moment to think about all your offers, tie-ins, hashtag campaigns and partnerships that will add up to your success.

Not sure where to start? We’ve got you covered with a calendar year full of ideas.

What’s in it?

  • Awareness days (blue) – use these to flag upcoming programme links in, or as part of your fundraising campaign. You’ll find fun ones like National Coding Week to tie into your digital education work and practical ones like Remember A Charity In Your Will Week. Clue’s in the name with that one.
  • Scottish Public and Other Holidays (yellow) – use these to plan special community events. It’s also good for special offers for gifts, vouchers or the classic Mother’s Day Brunch. Plus, make sure you catch local elections, major sporting events and lunar holidays that show you care.
  • Scottish cultural festivals (green) – we are spoiled for choice in Scotland. Make sure you’re in the know about festivals in your local area and make the most of the opportunities that they offer you and your audiences.
  • Culture Republic events (red) – to keep you learning. These are confirmed, but be sure to subscribe to our newsletter to stay in the loop, as we are adding more events and workshops throughout the year, designed with you in mind.

Requisite health warning

There are a few things that are coming up that you might want to respond to, but that have no official date. Take Brexit for instance. Article 50 will be triggered sometime before the end of March but the date is not officially confirmed (though the Times says it’ll be the 9th).

You’ll likely want to plan around, and for, your local authority’s school holidays. These are specific and slightly different in each of Scotland’s 32 local authority areas. Use these links from the Scottish Government’s round-up to find yours.

Similarly, there’s a mix of opportunities nationwide, as part of the Year of History, Heritage and Archaeology running throughout the whole of 2017. Get social with it using #HHA2017.

As we’re sure you can appreciate, our downloadable content calendar can’t include everything.* We have however, worked conscientiously to get both a good mix – cultural, heritage, geographic and art form. Towards the end of the year, you’ll see more ‘TBC’ listings – as many organisations are still to confirm their 2017 dates. Things are as up to date as possible. If something’s missing, it’s because we couldn’t find a solid confirmation of dates.

Share the love

Let us know if you’re using it and how. Tweet us a photo or share the planner in action on our Facebook wall. We love to see our resources out doing good in the world. (If you’re using it for evil, keep it to yourself.) If there’s a friend or colleague, or relative even, that would like to use our planner, spread it around. It’s published under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Please feel free to use and share it for non-commercial purposes.

We want it to work for you

If you need an accessible version with larger print – let us know. We’ll happily supply it.


*Please don’t shout at us if we left your event off. It’s not personal.