If you missed the first article in this series, catch up here.
Online platforms allow for innovative new ways to fundraise. It doesn’t just have to be about asking for traditional donations. Givergy, for example, allows users to auction off items and experiences for charity. An article by IT Pro Portal describes how one user raised £4,000 by selling VIP tickets to an Ed Sheeran concert.
The real juggernaut of online fundraising platforms is JustGiving. It’s helped not-for-profits raise $4.2 billion worldwide since 2001. The platform allows millions of users to create their own pages and ask for donations. It’s easy to use, both for organisations and fundraisers.
Never underestimate the importance people attach to their own personal brand and the power of enabling them to promote this by showing how they support you. Like Givergy, JustGiving allow users to add a personal touch to their page. This makes users much more likely to share their campaigns on Facebook and Twitter.
collecting gift aid
However, if you are collecting Gift Aid (which you should as it could add 25% or more on top of any donation you receive) JustGiving might not be your best bet. According to the MoneySavingExpert, My Donate from BT offers you and your donors the lowest fees and highest share of Gift Aid of all the online platforms.
But why limit yourself to fundraising platforms? Don’t forget about the extras you can build into your existing systems. For theatres or other ticketed events, online systems like Spektrix or Tessitura or Toptix allow you to ask for donations on top of purchases. This is clearly a very powerful approach, connecting you with an already highly-engaged audience – those who are already buying tickets for your events.
Starting to see the potential of digital fundraising? Next in the series we’ll be looking at integrating donation buttons online.