Paul Hanrahan
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Facebook is the latest – and the biggest – social media platform to launch its own version of Stories.

Reigning queen of social media, Facebook, has launched its own version of Stories, rolling the feature out worldwide in March.

Facebook stories

Similar to Snapchat and Instagram who have already introduced the feature, users will be able to customise images and video by doodling or adding masks, frames or emojis. As with the other platforms, Facebook Stories will disappear within 24 hours of their creation. The limited time may generate a sense of urgency or ‘being there’ similar to their live video feature.

Stories won’t appear on users’ timelines or newsfeeds. Instead a series of circles showing available stories will appear at the top of the screen when you log into the mobile app.

As we’ve seen with Snapchat and Instagram, arts organisations can have a lot of fun and appeal to younger audiences in particular by using Stories to advertise exhibitions or upcoming shows in creative, playful and interesting ways.

While the functionality may skew towards younger people, Facebook brings a massive reach and a much wider audience base compared with the other platforms. The sheer numbers are worth noting: Facebook recorded 1.86 billion active users in December 2016.

This massive potential reach combined with the creativity and quirkiness of the feature makes Facebook Stories one to watch over the coming months.

Of course if you’re already using it we’d be delighted if you would share your experience with us over social media or by email.

You can read the other articles in this series about Snapchat stories here and Instagram stories here. Or read my overview of the social media stories phenomenon.

 

Main image credit: n226_w1150 (Fish Stories) by Biodiversity Heritage Library (CC BY 2.0)