Gemma Berry
Written by

Next in our free SEO tools series is Google Trends, which keeps you in the know as to what your audience is searching for based on phrases and keywords.

Google Trends uses the data from Google AdWords. It gives you an idea of how much search traffic certain phrases and keywords attract. Then you can filter this information over time period, which – aside from just being really interesting if you’re a data nerd like we are – can be really valuable for planning an SEO strategy.

What does Google Trends show me?

Google Trends displays search information on a line graph; comparing time to volume of searches. You can therefore easily see and compare the popularity of certain search phrases and when there have been particularly high levels of interest.

The geographic feature also ranks which countries show the most interest in these topics at a particular point. You can further sub-divide that by city and region.

How do I use this to optimise my SEO strategy?

Google Trends allows for some innovative uses of this data that can help you plan your online marketing:

  • Where there is seasonal variation in the popularity of certain terms, you can plan in advance the content and relevant keywords that are likely to attract more attention at any particular time.
  • If you’re targeting a local audience, you can look for those keywords that are more popular among searches in your area. For organisations looking to target different geographic markets at once, you can optimise content for multiple areas.

Once you’ve decided which keywords you want to target, make sure they’re included in titles, sub-headings and meta descriptions on your website, as well as appearing in the content itself to ensure you’re giving your content the maximum chance of ranking.

Keep it natural, however, as over-optimised content is easy to spot and can look spammy.

If you want more help and advice on Google Trends, SEO strategies or any other aspect of your marketing, contact Culture Republic and we’ll be happy to help.

Main image credit: Measurement by William A Clark (CC BY-NC-SA 2.0)