Over the last couple of years, there appears to have been a marked increase in popularity of Scottish Gaelic (or Gàidhlig) outside of its traditional home in the Highlands, the language spreading down to the Lowlands via education, arts and other touchpoints.
In the arts, Creative Scotland’s Gaelic Language Plan 2017-2022 aims to deliver three main themes of the country’s wider National Language plan; promote a positive image of Gaelic, increase the learning of Gaelic and increase the use of Gaelic.
With this in mind, paying attention to how Gàidhlig is embraced, promoted and utilised in the arts sector may bring opportunities and more diverse audiences than before.
Over a series of blogs, we’ll be looking at the language’s increase in integration in three main areas:
GAELIC IN THE LOWLANDS
With the number of Gaelic schools in Glasgow and Edinburgh increasing to five by 2019, as well as what seems to be a healthy appetite for Gaelic language plays, where did this interest come from, and what can be done to cultivate it?
MINORITY LANGUAGES IN THE DIGITAL AGE
How do you marry together traditional languages with computer recognition software? It’s a challenge that organisations such as Google are trying to meet, but can they do it properly, and should they even try? And what does their decision on the importance of serving minority languages mean for the work load of arts marketers?
OPPORTUNITIES IN GAELIC CULTURAL TOURISM
With any emerging trends, comes the opportunities that accompany them. The massive popularity of location based television series such as ‘Outlander’ highlights just one.