This time last year it seemed like everyone was working on their applications for Regular Funding. Since the RFO funding deadline closed last April, it’s been clear that demand was extremely high. Later in the year, stories broke about the pressure that both Creative Scotland’s Grant in Aid and National Lottery budgets were facing. Then in December, the Scottish Government responded to the gap by providing additional funding in the Budget to help address the fall in National Lottery income.
Whether or not your application was successful, the experience has convinced us that our sector, now more than ever, needs to evidence the social, cultural and economic value it delivers. This has never been more important to sustainability and growth.
Our sector, now more than ever, needs to evidence the social, cultural and economic value it delivers. This has never been more important to sustainability and growth.
Publicly funded organisations will have the chance to deliver on their plans for the next three years. Those that weren’t successful will be taking stock of their business plans and considering their next moves. Now is a good moment, for everyone, to explore innovative ways to develop audiences and consider new opportunities to increase earned income.
Our team of experts and resources are here to help
Our work has consistently shown that creativity matters and that public funding to culture delivers value widely to Scotland’s social and economic lives in addition to their cultural life. We help organisations answer questions like:
- Am I reaching all the schools in my local area?
- How loyal is my audience?
- How far is my audience willing to travel?
- What proportion of my audience come from the most deprived areas?
- How can I increase my organisation’s digital reach?
- Who do I share the majority of my audience with?
We have a multi-dimensional approach to Scottish audiences that gives organisations a strategic advantage: a deeper understanding of who visits (in person and online) to make sure your work connects with the widest possible audience. This means making sure there aren’t barriers for newcomers as well as continuing to be indispensable to your community.
Audience Is Everything
Culture Republic’s mission is to support Scotland’s cultural organisations to improve their reach, community impact and take their place at the heart of civic Scotland. We work with artists, producers and cultural organisations who want to grow. We provide services and facilitate networks that help them to understand who their audiences are, who they could be and how to reach them. This means better use of public funding, and a more connected, capable and collaborative cultural sector in Scotland.