Paul Hanrahan
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Snapchat stories are perfect to engage younger audiences in exhibitions and events.

If you want to spread the word about an event or an exhibition amongst a younger audience, Snapchat stories are the perfect way to do it.

The social media app with more than 100 million active daily users is particularly popular with young people glued to their smartphones. A massive 71 per cent of Snapchatters are between 18 and 34. (Read our introduction to social media Stories to learn more.)

Snapchat was the pioneer of the Stories concept which other social media platforms like Instagram and Facebook have gone on to replicate. Stories enable users to string together a group of pictures or videos adding music or a narrative if they wish. Pictures and video can be easily customised with words, doodles and emojis. Each network does it a little differently, but the essential functionality is the same.

The visual nature of Snapchat makes it an ideal platform for arts and culture organisations looking for ways to engage younger audiences. It’s playful, creative (thanks to the range of filters) and direct – perfect for showcasing exhibitions and events.

Museums and galleries around the world are already putting the app to great use. We love what the Los Angeles County Museum of Art are doing in collaboration with Disney. The museum is customising classic works of art with funny captions and doodles and publishing them on Snapchat. With Disney, they retold the classic story Beauty and the Beast using snaps of art works from their collection.

Sneak previews of up and coming shows or behind the scenes glimpses are also a great draw and if you make them exclusive to Snapchat users, all the better. It’s all about contact and creativity.


Main image credit: Endless Story by Andrew Kuznetsov (CC BY 2.0) with Snapchat ghost logo added.