Gemma Berry
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Using our super intelligent social media data set, we have pulled together the #Top25 most engaging Twitter and Facebook posts of 2017.

Top Tweet Trends 2017:

  • Twitter was dominated by libraries & books in 2017. Well, they do have a way with words. There are no fewer than 6 libraries and book festivals on the list, with several of them appearing more than once.
  • Puns, historical images and comical content made up a considerable amount of the #Top25.
  • The No.1 most engaging tweet in our #Top25 of 2017 goes to National Galleries Scotland, with their tweet about the first ever selfie.

Scroll down to see the full #Top25 list. Check out The Most Engaging Facebook Posts of 2017 here.

No.1 National Galleries Scotland

No.2 National Library Scotland

No.3 Orkney Library

No.4 Scottish Book Trust

No.5 National Library

No.6 Book Week Scotland


No.7 V&A Dundee

No.8 National Library Scotland

No.9 National Galleries Scotland

No.10 National Library Scotland

No.11 National Library Scotland

No.12 Scottish Book Trust

No.13 National Galleries Scotland

No.14 National Library Scotland

No.15 Orkney Library

No.16 Scottish Book Trust

No.17 Edinburgh Festival Fringe

No.18 Edinburgh Book Festival

No.19 Glasgow Women’s Library

No.20 National Library Scotland

No.21 Edinburgh International Festival

No.22 Scottish Book Trust

No.23 National Library Scotland

No.24 Glasgow Film Fest

No.25 National Galleries Scotland

What social media successes can we look forward to in 2018?…

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Main image credit: Hashtag by Eco Dalla Luna (CC BY-SA 2.0) cropped