In Scotland, there are over 600k young people (about 12% of the total population) between 16 – 25. They may be in higher education or in the early stages of their career and may be less likely to have childcare responsibilities. Young people may have more disposable time than money so you want to get your offer to them right.
Culture Republic Population Profiles are designed for anyone involved in marketing, programming or producing work for Scottish audiences. They put the facts at your fingertips, providing you with aggregated insights, case studies and handy links for further reading that will inform, inspire and connect you in your work to engage with populations that are local to you.