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Who your audience are

Get online and in-person audience data you can compare to the wider population. Find out what’s unique about Scotland’s audiences and how to put that information to work.

Who they could be

Keep up to date with changes to tools, technology and policy. Reach out to groups you’re missing or bring in more people like the ones you’re already getting.

How to reach them

Get your messages and channels, to speak to the right people with a message they'll understand. Reach the people who would love what you do; if only they knew about it.


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