Who your audience are
We use our in-house online and in-person audience data and compare it with the wider population. This helps you understand what’s special about Scotland’s audiences and how to put that information to work.
Who they could be
Keep up with changes as they happen to tools, technology and policy. Whether you are looking to reach out to groups you’re missing or bring in more people like the ones you’re already reaching, start here.
How to reach them
It's about getting your messages and channels right, to reach the right people with a message that matters. Learn about how to reach people who would love what you do; if only they knew about it.