Culture Republic’s Bespoke SIMD reporting Provides Evidence to Support Community Impact and Social Reach

There’s significant concern amongst the cultural sector to make sure that we are all working together to tackle and remove the barriers that affect how people can access the range of opportunities and cultural experiences on offer. We use a powerful data set called the Scottish Index of Multiple Deprivation (SIMD) to help build a common understanding of what it is like to live in some of Scotland’s most deprived areas. Within the data, small areas of Scotland are ranked into into ‘data zones’ that range from most deprived (ranked 1) to least deprived (ranked 6,976). The indicators index multiple deprivation in: health, education; access to services; employment; housing and crime. They are chosen because they are measures of deprivation regardless of where a person lives. They affect cultural participation deeply.

Q: What proportion of my audiences come from each SIMD decile compared to the population overall?

This example shows that the organisers were successful in reaching some of the most deprived communities.  Thirty percent of the audience for this event came from the top two most deprived deciles. The proportion of people that this organisation reached from the fifth and sixth deciles is lower than the percentage of people in Scottish population in these deciles.