Below you will find a whole raft of tools and resources to help you with growing audiences online.
Tools and resources to help you plan, prepare and improve your organisation digitally
The latest blogs, news and views on digital transformation
What are your digital transformation priorities? Video Writing for online audiences like a digital rock star Old Languages, New Challenges: Gàidhlig – Part 1 Participation – a better way to engage audiences? Free Social Media Planning Resource Why you should use captions in your online videos Highlights from Digital Transformation Open Session A Copyright Conversation with Jamie Gilmour Google Analytics Terms Explained – Part 2 What the Scottish arts can learn from football Case study of Shaper/Caper’s digital transformation Google Analytics Terms Explained – Part 1 The power of digital to share stories with children AmbITion Scotland digital development impact summary Poorboy send emails audiences are hungry to receive Three top tips to improve your social media engagement Creative Commons for creative types A healthy public domain generates millions Impact of the Facebook privacy fallout on ad targeting How chatbots can benefit your arts organisation 3 Social Media Strategies to Stand Out in the Crowd What we learned from launching our new website How Artlink Central set up a social enterprise Could you be doing more with Trip Advisor? A new tool that takes mobile phones out of live events Could a Digital Database Revolutionise Music? Why you should be using LinkedIn Emoji Wars! Top 10 Scotland arts and culture emojis Beating the bots – a true ticketing tale Finding your crowd – how to get ready for crowdfunding If social media was a dinner party Decision Day for RFO applicants Top 25 Culture Tweets of 2017 The Most Engaging Facebook Posts of 2017 Content planning calendar for 2018 2017 round up Free SEO Tools: Google Analytics The Value of Social Media Listening Free SEO Tools: Screaming Frog Stellar Quines: Using Data to Prove Mission Success Free SEO Tools: Ahrefs Free SEO Tools: Google Trends Free SEO Tools: Google Adwords GDPR: The Right to Be Forgotten Online Advertising Using Facebook Charlotte Gross – Data, Content & Audiences Online Advertising with Instagram Nathan Bombrys – “Loyalty Is A Commitment” Tis the season to finalise your Christmas marketing Online Advertising with Pinterest Snapchat knows where you are Online Advertising with Google AdWords Online Advertising with LinkedIn Online Advertising with Snapchat What is agile marketing? Are you ready to Facebook Watch? Online Advertising with Twitter Audio brings digital disruption to theatre sector Apple shakes up podcasting with analytics Next generation donation technology Geolocation Technology Gets Creative GDPR: Data Processors MailChimp and Instagram: The New Connection GDPR: Data Controllers Digital Tools Video 4 – messaging apps Something to pin your name to Digital Tools Video 3 – social media planners Harnessing #trends and donation buttons CRMs: Much more than a database What will donation buttons do for your website? Digital Tools Video 2 – Google for Nonprofits Four ways to get inventive with fundraising platforms A new perspective on Google Lens Digital Tools Video 1 – Technology Trust Case Study: Digital with impact at Dovecot Digital fundraising: The online giving boom Looking beyond annual targets Snapchat Stories gets an update Niche social networks: Here to stay? Connect with your eco-audiences in rural Scotland WiFi Tech: Google Analytics for the Real World Find your online niche The Virtual Reality Marketing Game An Introduction to Niche Social Networks Ransomware: Know your data protection obligations What’s all the fuss about proximity marketing? Scotland’s cultural news – May round up Spotify playlists for engagement No Ifs and No Bots Medium’s Series function Facebook takes Stories mainstream Tech on Tour Rules for Email Marketing: Part 2 Instagram Stories – Picture Potential New Customer Service Feature for Twitter Reach your MailChimp audience on Facebook Snapchat Stories How Scottish Ballet make micro-moments work How to get the most out of LinkedIn Rules for email marketing Social media stories for a younger audience Dippy comes to Scotland thanks to Twitter Use Twitter’s DM button for better customer service Power of Video in Social Media Marketing Risks and Rewards of Email Marketing Content Planning Calendar for 2017 Video of Culture Republic speaking at This Way Up Podcast – Learning Week with Matt Lehrman Content Hacks for the Win Live from your mobile! How to REALLY use Google Analytics How digitally capable are Scotland’s arts? Making a Splash with online sales Unexpected bedfellows Q&A with Man Behind Orkney Library’s Twitter success NTS Tin Forest’s Digital Engagement