24th January 2017 @ 10:45 am - 4:00 pm
Scottish Poetry Library, Edinburgh
Free - £90

Asking The Right Questions? Intelligence Gathering For Cultural Organisations



Cost for training: Free to Culture Republic Partners; £70 Earlybird (until 13 January) & £90 Standard


Culture Republic is bringing you a practical research workshop designed for arts and culture organisations, led by Clair Gilchrist, Research Director at Culture Republic.

This one-day workshop will equip you with the essential know-how to take control of your research needs and help your organisation earn more; understand what works and what doesn’t; and move forward with the confidence that comes from building a full, clear picture of your customer environment.

How much research does your organisation need? Do you have the right tools and skills to make the most of the research you have? Choosing methodologies; analysing information; monitoring and tracking performance over time and against targets are all part of the process – but could you be spending your time and money more wisely to deliver more for less? Could you be using research to predict audience behaviours and identify problems in advance? These are just some of the key questions which we will address in this workshop.
You’ll learn how to use research to improve organisational focus, prioritisation and decision making. Austerity has affected every arts and cultural organisation in different ways: we’ll explore ways of stopping old practices and introducing new ones that can make your organisation more efficient, better informed and better prepared for whatever change is on your horizon.
Previous experience of research projects is not necessary.

Who should attend?
• Large or small arts & cultural organisations
• Marketing and leadership teams
• Anyone who has questions about their audience or market and wants to know how to approach getting the answers

You will learn:
• The process of conducting research
• The principles to follow for your research project to have maximum impact
• What to do at each stage of the process
• The secondary sources available to you
• The options available to you for primary research

Feedback from previous sessions:

“This was a really great session, I came away feeling challenged but inspired. Appreciated it being delivered on home turf too, nice not to travel for excellence.”
“Even though we have a course of research in place there was still plenty to take out the session and I was able to get lots of ideas for developing what we are doing.”

Lunch will be provided.


10.45 Registration & coffee
11.00 Introductions
11.15 Why research matters & critical success factors
Research planning
12.35 Lunch
13.05 Secondary research
Choosing methodologies
14.25 Break
14.40 Analysing Data
Applying Data
15.20 Discussion and wrap up
16.00 FINISH


Photo of Clair Gilchrist

Clair Gilchrist is Research Director at Culture Republic, managing a wide-ranging portfolio of market intelligence projects, data analysis and research services.She is also the project manager for Culture Republic’s Creative Lives project which focuses on learning and participation in the cultural sector.

If you know others who should attend, please feel free to forward an invitation or tell them about this event.


What can I bring to the event?

Please bring your own electrical devices for taking notes.

Where can I contact the organiser with any questions?

If you have any questions prior to the event please contact us on scotland@culturerepublic.co.uk

What is the refund policy?

We have a 48hr cancellation policy.  If you are unable to attend the event please let us know 48hrs in advance of the event.  After this time you will not be eligible for a refund.  

Main image credit: Vadim Trunov - Chess players by Michail Kirkov (CC BY-NC-SA 2.0)