28th March 2017 @ 10:00 am - 4:30 pm
Eden Court, Inverness, Inverness
Free - £90

Cost for training: Free to Culture Republic Partners;£70 Earlybird & £90 Standard


Culture Republic brings you a practical session designed for teams and individuals from arts and culture organisations with responsibility for day to day digital communications.

Led by Paul Hanrahan, Culture Republic’s Marketing and Campaigns Manager and Ashley Smith Hammond, our Content Producer, you will be guided through the process of building a tailor made Digital Communications Plan for your organisation.

If you publish digital content, working with a mix of social and digital channels, this workshop is for you. At the end of the workshop, you will take back a Digital Communications Plan ready to put into action, and a set of tools and techniques at your fingertips that will help you to target and develop your organisation’s wider communications strategy.

This workshop will help you to:

  • Understand and define your online audience: identify who you’re reaching with your digital communications and know what prompts response;
  • Identify and target your audiences: understand the impact of different digital communications channels;
  • Concentrate on the communications channels that are right for you: make sure that your website and other digital channels work together, without duplicating your efforts;
  • Create an effective channel strategy: choose the best communications channel for each piece of digital content that you share;
  • Make the most of the expertise in your organisation: identify easy ways to get everyone involved in gathering and sharing digital content;
  • Set and measure digital communications objectives: see how other organisations have made their digital activity work for them, and how they measure their success.


Who should attend?

  • Marketing teams/individuals from large or small arts & cultural organisations
  • Ideally a pair of attendees per organisation will work collaboratively on a series of practical activities, but the session is equally relevant for individuals.

Throughout the day you are welcome to direct specific digital marketing questions or issues you may have relevant to your own organisation.


Feedback from previous sessions:
“We both found it very beneficial and we are eager to follow up on some of the areas covered.” Creative Stirling

“I’ve been telling my department about the course and we’re going to put ideas into practice!” Robert Burns Birthplace Museum

“It was also very good to be able to meet other folks engaged in similar tasks…with shared highs and lows. Face to face communication to learn about digital communication? Yes, ideal.” Freelancer/Digital Archivist


10.00 Registration, coffee, wireless sign on
10.15 Introductions
10.30 Identifying digital communications priorities
11.10 Break
11.25 Focus on audiences, channels and content
13.00 Lunch
13.45 Matching styles and channels
Overcoming challenges
Developing your toolkit
14.55 Break
15.10 Piecing the plan together
Takeaway content matrix
16.00 Discussion and wrap up
16.30 FINISH

Lunch will be provided.

If you know others who should attend, please feel free to forward an invitation or tell them about this event. 

Directions to Eden Court 


What can I bring to the event?

Please bring your own electrical charged devices for taking notes.

Where can I contact the organiser with any questions?

If you have any questions prior to the event please contact us on scotland@culturerepublic.co.uk

What is the refund policy?

We have a 48hr cancellation policy.  If you are unable to attend the event please let us know 48hrs in advance of the event.  After this time you will not be eligible for a refund.  

Main image credit: Mind Beautiful Butterfly by Quesnay (CC0 1.0)