2nd November 2016 @ 10:00 am - 11:45 am
Dovecot Studios, Edinburgh
Free - £50

We invited Matt Lehrman, a motivator and strategist, and an internationally respected expert on audience and customer experience. His consultancy, Audience Avenue, focuses on loyalty and customer engagement for arts and cultural organisations. Matt’s insights during a week of workshops in Glasgow, Dundee and Edinburgh presented new opportunities from the audience side of your company’s mission and business model.

Fresh thinking and insights into how you can open your doors to positive change in your organisation.

At Culture Republic and across the arts and culture world, our passion and aim, is for open doors and open minds. Matt Lehrman helps to facilitate and explore these ideas for growing your audience.

As a motivator and strategist, Matt is an internationally respected expert on audience and customer experience. His consultancy, Audience Avenue, focuses on loyalty and customer engagement for arts and cultural organisations. Matt’s insights reveal new opportunities from the audience side of your company’s mission and business model.

The Learning Week is part of a three city tour. Here’s what’s on offer in Edinburgh:

The Imperative of Innovation 10 – 11:45am

Join us for a morning of insights and ideas from Matt himself and a Q&A chaired by Culture Republic Director, Julie Tait. Expect inspiration and a morning that will open the doors in your mind and let the clean air blow through!

1-1 Surgeries (45 minute intensive)

Get in quick for your chance to sit down and hash out your issues with experts that can help you. Intensive sessions for you (and a colleague if you wish) are available on:

  • Audience Development and Business Models 1-1 with Matt Lerhman and Julie Tait
  • Content Strategy 1-1 with Colan Mehaffey and Ashley Smith Hammond
  • Marketing Strategy 1-1 with Martin Reynolds and Paul Hanrahan
  • Research Strategy 1-1 with Professor Alan Wilson and Clair Gilchrist

Who Should Attend: 

In conversation with Matt Lehrman is especially relevant for cultural leaders. A focused session that will bring new ideas and an opportunity to connect with your peers.

The 1-1 sessions are highly relevant to CEO’s/Executive/Managing Directors, Artistic Directors, Curators, Development & Marketing Professionals and Board Leaders from organisations large and small and from every arts and cultural genre. Attendance by management teams is highly encouraged.

About Matt Lehrman

The principal of Audience Avenue, Matt helps arts & cultural organisations pursue artistic relevance, audience engagement and financial sustainability. His expertise is in revealing a non-profit’s options and opportunities from the audience-side of its mission statement. Matt’s blog, AUDIENCE WANTED, is published by ArtsJournal.

Matt was the founder and longtime CEO of Alliance for Audience & ShowUp.com, Arizona’s collaborative initiative for audience development. He has since served as Interim Managing Director of Arizona Theatre Company. Before that he was VP/Marketing for the Scottsdale Cultural Council, energising growth of the Scottsdale Center for the Performing Arts and the launch of the Scottsdale Museum of Contemporary Art.

Main image credit: Protected by Bill Harrison (CC BY 2.0)