This event is exclusive to Culture Republic Partners
Chatbots – a computer program designed to simulate conversation with human users, especially over the Internet.
Arts based organisations, just like every industry, must keep up with the expectations of their customers to be constantly evolving their digital transformation. This First Wednesday, with our Speaker, Gary Birnie, Head of Digital Design and User Experience at Frame, will help you understand what chatbots are, how people are interacting with them and how you can benefit from incorporating them into your marketing strategy.
Chatbots can be used for many purposes, therefore we will explore which features your bot should have in order to have the biggest impact on your organisation, from audience engagement, ticket purchasing, event promotion and accessibility.
We will look at using bots to provide an engaging experience for existing audiences as well as reaching new ones. Using past examples, we will learn about the positive impact they had on organisations who are already using bots.
Key points of the workshop:
- How people are interacting with bots
- Why arts based organisations can benefit from using them
- Ways in which it’s possible to use bots to reach and engage with new audiences
- Case studies of bots in use and their impact
- How to evaluate what functions your bot should have
About the Speaker
Gary Birnie – Head of Digital Design & User Experience, Frame
Gary is Head of Digital Design & User Experience at Frame, with 9 years’ experience working in the digital industry. He has worked for start-ups, blue chip organisations and design agencies throughout Scotland. Gary specialises in Information Architecture, User Experience, Usability and User Interface Design.
He is a member of the Interaction Design Foundation and leader of Interaction Design Association Glasgow chapter. He has spoken at various conferences and universities on best practices in user experience and future of technology. He is the founder of the Scottish Running Diary.
Before starting at Frame, Gary worked for various arts based organisations in Scotland to advise them on their digital objectives.
ABOUT FIRST WEDNESDAYS
Some of the most stimulating sessions take place when there’s the opportunity to step away from the pressure of a busy job, get together with colleagues and share learning.
That’s why we host ‘First Wednesdays’ – a series of topical, bite-sized information sessions taking place on the first Wednesday of each month.
They are an open invitation each month for our Partners and industry colleagues to regularly drop in our offices to keep up to date with ideas and examples of useful practice we’ve gathered from across the country.
It might be as simple as hearing how other people have successfully tackled the same challenges you face building profitable customer relationships and wider public engagement or learning about the raft of new tools or approaches emerging daily.
Our goal is to inspire fresh thinking, expand current networks and focus on the Most Important Thing … to build new audiences and greater engagement.
If you can’t join us in person, why not sign up for a periscope registration. You will be able to tune in remotely so you can still hear from our speakers from wherever you are!
Join the conversation #1stWed
What can I bring to the event?
Please bring your own electrical devices.
Where can I contact the organiser with any questions?
If you have any questions prior to the event please contact us on firstname.lastname@example.org
How do I watch on Periscope?
Register for a periscope ticket (up to 48 hrs before the event), then you will receive instructions to make sure you are all set up on the Periscope app. On the day, we will invite you to the broadcast and you can watch along on your mobile device.