23rd May 2018 @ 9:30 am - 4:30 pm
Media Education, Edinburgh
£115 - £175

When it comes to marketing your work, video brings stories alive and creates real emotional connections between your audience and your brand.

High quality video storytelling is possible on your smart phone with minimal equipment – on this Culture Republic course you’ll learn how to make your video stand out from the crowd and capture people’s attention.

YouTube, Facebook Live, Twitter, Instagram Stories: video is everywhere. According to Cisco, in 2017 Internet video traffic video accounted for 73% of all online traffic. By 2021 this will rise to 82%. Audiences are increasingly more likely to watch a video than read carefully written copy, especially younger audiences. Arts organisations know their audiences better than anyone and can use their insight to create entertaining and engaging videos.

This practical hands-on workshop is part of Culture Republic’s Digital Transformation training series for the arts and cultural sector. It is designed for anyone who is responsible for producing content, anyone who contributes to a content strategy and wants to add video to their marketing arsenal, or anyone who wants to improve their video making and editing skills.

At this session you will:

  • Learn how to create great video in a way that communicates your organisation’s vibrancy and uniqueness.
  • Take away top tips on how to plan your video content, effectively telling the story of your brand with an engaging and impactful structure.
  • Learn the essential skills in editing, framing, lighting and audio to get yourself started creating videos to engage your audience.
  • Learn simple ways to create videos fast, using a mobile phone on a low-cost budget.
  • Gain practical advice on the best sharing platforms (YouTube, Facebook and Instagram) and how to navigate their pros and cons.
  • Hear case studies from inspiring and relevant cultural practice.
  • Gain confidence in producing video content that reflects your organisation, and take away ideas to inspire your practice.
  • Get insight into practical editing on a laptop.

This course will include a mixture of presentation, discussion, group work and activities. Please note: due to the practical nature of the session only 14 places are available.

What should I bring?

  • A fully charged mobile phone (iOS or Android) – we’ll advise on an app to download in advance of the workshop.
  • If you do not have a smart phone, bring any filming device you may want to use, i.e. a DSLR camera with a tripod so you can use it in the practical activities.
  • A fully charged laptop. Please note a small number of computers will be provided – please advise us of the details on sign up.
  • If you already have a software application for editing on your laptop, bring it along.
  • A cable to connect your phone or camera to a laptop.
  • Headphones.


09:30 – Registration and coffee
09:45 – Case studies deconstruction and discussion
10:45 – Filming – demo – lighting, framing, sound
10:55 – Filming – practical session – lighting, framing, sound
11:15 – Break
11:30 – Filming – demo – b-roll, in-camera transitions
11:40 – Filming – practical session – b-roll, in-camera transitions
12:00 – Editing essentials continued
12:30 – Lunch
13:00 – Editing essentials continued
14:45 – Break
15:00 – Film and edit challenge/advanced editing session
16:15 – Q&A – practical session
16:30 – Finish

About the speaker

Erin Maguire wants to live in a world where videos are short, creative, brave and invite the viewer into an experience and make them feel something.

Erin is a director, filmmaker and editor, a live streaming specialist who has a sideline in producing projects for innovation in the arts and technology. She has been working as an AV technical specialist in the arts for over 20 years, a filmmaker for 14 years, digital producer for 8 years. As a producer, she has worked with BBC/ACE’s The Space, Creative Scotland, Nesta, Open University, Edinburgh College of Art, EIE Invest, EICC, ECCI and many more. As a trainer, Erin has trained teams responsible for marketing, communications and content capture for Stripe Communications, Freeagent, Historic Environment Scotland, Edinburgh College of Art Communications team and AmbITion.

Discover what she creates at Beyongolia.


What can I bring to the event?

Please bring your own charged electrical devices.

Where can I contact the organiser with any questions?

If you have any questions prior to the event please contact us on scotland@culturerepublic.co.uk

What is the refund policy?

We have a 48hr cancellation policy. If you are unable to attend the event please let us know 48hrs in advance of the event. After this time you will not be eligible for a refund.

Main image credit: Video recording by Kirill Kniazev (CC BY-SA 2.0)