a densely packed diverse crowd of people

Population Profiles

Culture Republic Population Profiles are a series of practical fact files, designed for anyone involved in marketing, programming or producing work for Scottish audiences. They put the facts at your fingertips, providing you with aggregated insights, case studies and handy links for further reading that will inform, inspire and connect you in your work to become a more accessible organisation and engage with populations that are local to you.

close up of a wheel hub with spokes

Disability Population Profile

On average, 1 in 5 of the Scottish population has a long-term activity limiting health issue or disability. If they can’t be counted amongst YOUR audience, then you’re missing out – and so are they.

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We may process your personal data for carefully considered and specific purposes which are in our legitimate interests and enable us to enhance the services we provide, but which we believe also benefit our customers.
For more information, please see our privacy notice.
people standing in a queue

Deprivation Population Profile

Deprivation is what happens when people or places face a series of problems like unemployment, discrimination, poor education or skills, low income, poor housing, high crime, ill health and family breakdown. This fact file is designed to help you understand and connect with socially excluded audiences in Scotland.

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We may process your personal data for carefully considered and specific purposes which are in our legitimate interests and enable us to enhance the services we provide, but which we believe also benefit our customers.
For more information, please see our privacy notice.
a family walking together outdoors

Family Audiences Population Profile

There are over six hundred thousand families with children living in Scotland and many of them are looking for positive, enriching family experiences that they can share. Arts and cultural events fit the bill perfectly. In 2014-15 Culture Republic trends data showed that family-friendly tickets account for £3.2 million in revenue for Scottish arts organisations.

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Enter your details to receive your Family Audiences Population Profile
We may process your personal data for carefully considered and specific purposes which are in our legitimate interests and enable us to enhance the services we provide, but which we believe also benefit our customers.
For more information, please see our privacy notice.
Two partners with their arms round each other, smiling in the sunshine on a urban leafy street - LGBTQ+ People

LGBTQ+ Population Profile

This population profile presents information about people who identify as LGBTQ+. Since this covers issues of both gender identity and sexual orientation, it’s a topic that can be challenging to talk about and ambiguous to define. Use this Population Profile to get to know this very diverse group of people better.

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Enter your details to receive your LGBTQ+ People Population Profile
We may process your personal data for carefully considered and specific purposes which are in our legitimate interests and enable us to enhance the services we provide, but which we believe also benefit our customers.
For more information, please see our privacy notice.
woman with white hair listening to headphones

Older People Population Profile

In 2011 there were one million people of pensionable age in Scotland, and that number is growing. Our Population Profile on older audiences provides facts, figures and case studies to support arts organisations working to engage Scotland’s older population. Collectively, Scotland’s older people now account for around 5% of our audience for the arts, and there is a significant opportunity for increased engagement.

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Enter your details to receive your Older People Population Profile
We may process your personal data for carefully considered and specific purposes which are in our legitimate interests and enable us to enhance the services we provide, but which we believe also benefit our customers.
For more information, please see our privacy notice.
young woman laying on a grassy hill

Young People Population Profile

In Scotland, there are over 600k young people (about 12% of the total population) between 16 – 25. They may be in higher education or in the early stages of their career and may be less likely to have childcare responsibilities. Young people may have more disposable time than money so you want to get your offer to them right.

Download now
Enter your details to receive your Young People Population Profile
We may process your personal data for carefully considered and specific purposes which are in our legitimate interests and enable us to enhance the services we provide, but which we believe also benefit our customers.
For more information, please see our privacy notice.

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