Audience Development with Matt Lehrman

Culture Republic are delighted to bring Matt Lehrman, an internationally respected expert on audience, sustainability and growth to Scotland for a three-city tour from 31 October to 2 November 2016.

Who should attend:

Any leader, creative or marketer within the arts and culture world who wants to grow ticket sales and stay sustainable despite funding and financial demands.

What you will learn:

• Methods to build devotion, re-engage one time purchasers and reach new audiences,
• Strategy to create meaningful return on investment and an achievable mission statement,
• How to create a framework that uncovers the options and opportunities for audience growth and a plan to achieve them.

Don’t miss the chance to hear tips and lessons from across the Atlantic, where no stone left unturned on the route to organisational sustainability

Learning Week starts here

Glasgow, Monday 31 October

• Workshop AM – Audiences Everywhere : Strategies to
  attract, sustain, cultivate & diversify your audience.
• Workshop PM – Opportunity Everywhere: Entrepreneurial measures to pursue relevance and revenue in your organisation. You’ll learn the seven key connections between artistic ambition, audience engagement and financial viability.

Dundee, Tuesday 1 November

• Workshop PM – Opportunity Everywhere: Entrepreneurial measures to pursue relevance and revenue in your organisation. You’ll learn the seven key connections between artistic ambition, audience engagement and financial viability.

Edinburgh, Wednesday 2 November

• Insight Forum AM: What does your audience want from YOU? This  thought-provoking conversation will provide answers to the most crucial questions you’ve wanted to ask of your audience.
• 1-1 surgeries PM: There are limited number of 1-1 surgeries available with some of Scotland’s most brilliant minds in Marketing for arts and culture organisations in the afternoon. 

Here’s a taste of what you’re in store for:

Matt’s consultancy, Audience Avenue, focuses on loyalty and customer engagement for arts and cultural organisations. He’s a globally recognised  audience development expert, motivator and strategist.

A breath of fresh air, Matt brings food for innovation and inspiration. Read his blog, A Budget for NOT MORE OF THE SAME for insights into how you can open your doors to positive change in your organisation.