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Top tips for Facebook
Here are some top tips that we’ve found useful on Facebook so far #sharingiscaring 😄
- Comments and shares will boost EdgeRank (Facebook’s algorithm for news feeds) more than likes or reactions
- Avoid using ‘like’ or ‘share’ in your copy
- Try to avoid bursts and lulls of activity –work on content to fill seasonal gaps
- Go for comments and shares –encourage activity with friends e.g. tagging
- Post content at the optimum time of day (6pm onwards for you)
Whether your objective is to generate leads, educate customers or raise awareness, a good strategy coupled with engaging content is the pivotal place to start on social media.
Be S M A R T:
S – Specific.
M – Measurable.
A – Attainable.
R – Relevant.
T – Time-sensitive.
Know your audience: age, sex, location, preferences, education, income…
Engaging content = generates affinity + creates impact + relates well to the times.
Top tips for Twitter
- Tweets with hashtags get double the engagement of those without
- Use no more than 2 hashtags per tweet
- Use hashtags only on tweets relevant to the topic
- Focus on the copy of the tweet first, and hashtags second –this will help you make sure the hashtags are relevant
- Always research the topic first!
- When you read the hashtag on its own does it still make sense?
Liked on LinkedIn Tips:
Here are some of the keys to feeling loved on LinkedIn
- Showcase your expertise: Let people out there know that you are great. There’s no use being a shrinking violet. LinkedIn is your online CV. It shows you in your best professional light. Audiences buy into knowledge and organisations with strong characters.
- Don’t be shy: When you’ve met someone at an important meeting for the first time, link in with them. It’s normal practice and shows initiative to work with them in the future.
- Tell, don’t SELL!: When you link in with someone, give them space to find out about you and your expertise and interests. Share content and blogs that are relevant and helpful to your audience. If you are going to private message an individual, introduce yourself. DON’T start with a sales pitch – not cool! Organisations should plan to have content that is useful and relevant to an audience. Pushing your products in connections face will backfire.
- It’s not Facebook: You can keep it professional and have fun but no-one wants to know what you had for dinner last night on LinkedIn.
See you soon on Facebook!
#loverevolution