Thinking Out of the Box was Culture Republic’s CRM and ticketing masterclass with Andrew Thomas of The Ticketing Institute. It took place on 10 March 2015 in Edinburgh, Scotland.
The five videos below are highlights from an event designed to serve Scottish arts organisations. This event was not about specific CRM or ticketing systems, but about how you use them and what you do with the information that you have.
Trailer (1 of 5)
Intro to CRM (2 of 5)
Dispelling Myths & Defining CRM (3 of 5)
Data Utopia (4 of 5)
Realistic Data Collection (5 of 5)
Viewers will learn
- How to earn more income using the information and the system you’ve already got.
- Good data practice – to help you make sure you’ve got the information you need.
- How to get the most out of your CRM or ticketing system by learning from real practice in other organisations.
You will find the videos useful if you are a box office manager; a marketing manager or practitioner; a business or general manager; if you have responsibility for management information system (MIS) selection, set-up or day-to-day use (including box office, CRM or other related systems); or if you need information extracted from MIS to become more efficient in your work.