We specialise in audience information; marketing communications and leadership, driving audience growth for cultural organisations throughout Scotland. We support your work in these areas, and give you the tools to embed an audience-focused approach in your leadership team’s planning, programming and goal setting.

• Audience information —

  • Access relevant, good quality market research and population data
  • Compare levels of engagement across art forms or regions
  • Broaden your current audience reach
  • Respond to the needs and interests of different target groups
  • Evaluate and measure social impact
  • Understand and measure your digital impact

• Leadership —

  • Get senior buy in for data-driven decision making
  • Skill up your team to make effective use of data and market insight
  • Optimise information sharing within your organisation
  • Access more information at lower cost by forging mutually beneficial partnerships
  • Choose the right CRM and box office tools to streamline your working practices.

• Communications —

  • Translate raw data into insights that inform your campaigns
  • Develop and implement multi-channel communications strategies
  • Create and manage dynamic content
  • Adapt and respond to changing public needs and behaviours
  • Integrate market intelligence into your planning and programming cycles
  • Identify the digital communications channels that are right for you
  • Discover the digital behaviours of your audience base
  • Engage audiences with culture in new ways
  • Recognise and cultivate the best connections

Four ways to access our services:

Events

Our wide-ranging events programme is open to all, drawing in the best speakers, presenters and trainers from Scotland and further afield. Preferential booking rates are available to our Partners, who also benefit from exclusive monthly First Wednesday events where we explore hot topics; present new business tools; and connect peer-to-peer networks across Scotland.

Research projects

Our published reports and papers are available to download free of charge from our website, providing population information and insights to help you contextualise and understand your audience base.

Confidential, bespoke analyses of your organisation’s ticket sales, audience profiles and digital/social media activity are also available, providing you with targeted insights to inform day to day decision making and grow audience knowledge. Contact us for a list of our most popular reports including demographic profiles; drive-time analysis; booking patterns; social media benchmarking and online audience analysis, or to discuss your specific information requirements.

Consultancy and business support

We’re not like other consultants: we’re committed to building capacity within our sector, and we’ll work with you side by side to help you build the internal skills and toolkits to tackle your next project with confidence. From developing strategy; interpreting data; planning a campaign; choosing the right communications channels to reach your target groups; expanding your audience or developing your brand to measuring your results, our team can provide one-to-one support and advice to get you on the right track.

Consultancy and business support is available on a daily or half-daily basis at a rate of £475 per day, with preferential rates for partner organisations.

Partnership package

Partners benefit from free or reduced-rate attendance at all of our events and training sessions; targeted networking and capacity building opportunities, and access to our full range of consultancy and reporting services at unique preferential rates, as well as year-round support and expert insight.

Our affordable and flexible partnership model is designed to ensure that our services are accessible to every cultural organisation in Scotland. Contact us to discuss your needs.