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VIDEO Data Utopia (Thinking Out of the Box 4 of 5)  

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This video features Andrew Thomas of The Ticketing Institute. It summarises Thinking Out of the Box’s third session of the day. The key issues in Data Utopia were around how arts organisations could put the data they are holding to work, and how and why to join up data. It ends with a reminder to only collect data that you can use, otherwise you risk drowning in excess data that can obfuscate rather than clarify.