Is your website working hard enough?
Tips and tools for optimisation and analysis with Brian Tait.

Website not contributing to the business in the way you’d like? Want it to contribute more, but not sure whether tweaking the existing site or starting from scratch is the way to go? When it comes to improving the performance of a website, finding where to start is often the hardest part of the process. With so many opinions on what works best, and so many experts pushing you towards the ‘best solution’, it can all get a little overwhelming.

Brian Tait of Aillum joins us for this First Wednesday session, discussing some of the most common questions and issues that trigger thoughts of a new website, and exploring some of the free (and low cost) tools available that can help you start to better understand how your existing website is performing, where it’s not performing, what your visitors are doing on it, and how to make changes with measurable results.

Brian will share his experiences of such tools, outcomes from using them, their potential worth, and how most businesses can use them to start putting some objective plans together to push forward website improvements.

We will examine:

• Common discussion points surrounding website improvement.
• The importance of using your own tracking and data.
• A range of free (or low cost) tools available to help answer some common website related statements and questions, including:
• “We don’t rank anywhere in organic search, our website is rubbish”.
• “Our website loads on mobile devices, we’re doing it right, aren’t we?”.
• “Visitors on our website don’t do anything, we get no leads from it”
• “I want to change it, but how do I know what changes will work?”

 

AGENDA
12.15 – Arrival, brown bag lunch
12.30 – Welcome & introduction
12.40 – Partners introduction round the room
12.45 – Brian Tait, Ailium
14.00 – End

 

BRIAN TAIT, FOUNDER & DIRECTOR, AILIUM

Brian is a self-described ‘web data geek’ – helping people understand what to track online, how to track it, how to monitor it, how to interpret what they’ve tracked, how to test theories established through tracking and, perhaps importantly, helping them towards a level where they can do it themselves!

A mixture of involvement in web development, organic search, paid search, social media, email marketing, PR, banner ads, affiliates and more led hiim to the conclusion that what people actually need is data, and an understanding of how to use that data.

Brian’s interest is in real data that you can use to make objective decisions about the development of your business online; to determine where to focus your time and to better understand where to focus your budget.

 

ABOUT FIRST WEDNESDAYS

Some of the most stimulating sessions take place when there’s the opportunity to step away from the pressure of a busy job, get together with colleagues and share learning.

That’s why we are hosting ‘First Wednesdays’ – a series of topical, bite-sized information sessions taking place on the first Wednesday of each month.

They are an open invitation each month for our Partners and industry colleagues to regularly drop in our offices to keep up to date with ideas and examples of useful practice we’ve gathered from across the country.

It might be as simple as hearing how other people have successfully tackled the same challenges you face building profitable customer relationships and wider public engagement or learning about the raft of new tools or approaches emerging daily.

Our goal is to inspire fresh thinking, expand current networks and focus on the Most Important Thing … to build new audiences and greater engagement.

Join the conversation #1stWed

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