Culture Republic

Audience information, digital insights and marketing communications support for Scotland's arts and cultural organisations

Audience Engagement Trends video

Culture Republic was invited to head up a session at The Space Day on Understanding Audiences. Watch Board Member Colan Mehaffey’s talk in our video from the day.

We’re on Facebook!

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Here are some top tips that we’ve found useful on Facebook so far #sharingiscaring 😄

October First Wednesday – Print Distribution

First Wednesday Lunch.

Join us for October’s First Wednesday: The Paper Trail: Print Distribution Under The Lens – to find out how to get the most out of your print distribution to reach your target audiences, take advantage of the exposure print display gives you, and ensure your printed materials achieve maximum exposure with minimum waste.

    October 05 @ 12:15 - 14:00 Culture Republic, Glasgow

Postcode Infographic

Postcodes are powerful tools. Learn how they work and why they matter to you in our new infographic. If you work in marketing, fundraising or learning there is a lot of insight you can get from a postcode!

Families Population Profiles: The Essentials


There are over six hundred thousand families with children living in Scotland and many of them are looking for positive, enriching family experiences that they can share.

Research training videos for front of house museum and gallery staff


As part of the Visual Art Scotland Pilot Project, Culture Republic are piloting an audience survey. It will allow participating organisations to compare their audiences with peers in Scotland and across the UK at the touch of a button. Because surveys will be administered by each organisations’ own Front of House staff or volunteers Culture Republic have produced this series of training videos for all participants on collection methodology and sampling.


Older people attend the arts less than any other age group. Learn how you can change that:



📮 Cheers for the share @fiddleBrain!We love to hear how people are using our resources 📮


Handy all-in-one guides to make the most of your visual assets across social platforms via @socialmediaweek

Disability Population Profile: The Essentials

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On average, 1 in 5 of the Scottish population has a long-term activity limiting health issue or disability. If they can’t be counted amongst YOUR audience, then you’re missing out – and so are they. Download our PDF fact files to make sure that you have the facts at your fingertips in your work with disabled audiences.

Population Profiles

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Culture Republic Population Profiles are a series of six practical fact files, designed for anyone involved in marketing, programming or producing work for Scottish audiences.


New article from @ChrisUnitt makes a strong case to take better care of our online visitors


Nice account of practical running and impact of a successful members scheme @gwlkettle

Working with Glasgow Film Theatre

Is this seat taken? by Blondinrikard Fröberg (CC2.0)

Glasgow Film Theatre is doing a great job of making themselves more accessible to a wide range of audiences. We worked with them to evaluate the success and reach of their existing access and equalities measures and to scope further audience groups with potential for increased engagement.


#VR & #AR can be put to use in both storytelling and design. See how @NationalTheatre is experimenting


Why #marketers often fail to make the most of automated #email & how they can do more via @Econsultancy


Culture Secretary @FionaHyslop says next year’s #EdinburghFestival will honour ‘culture without borders’


Interesting look at how brands are starting to use #FacebookReactions to inform #marketing campaigns via @Digiday


Are you worried that #Brexit might impact your work? @CreativeScots have a survey to capture issues & concerns!


2015, together Edinburgh’s fests had audiences of over 4.5 million – on par w #WorldCup & 2nd only to #Olympics

How digitally capable are Scotland’s arts?


Culture Republic is undertaking an ambitious piece of research looking at public facing operational functions carried out by arts organisations – things like whether or not an arts organisations’ website is optimised for mobile browsing, if they offer online ticket sales or if they are doing online fundraising.

Podcast – increasing access for socially excluded audiences


The December Culture Republic podcast looks at audiences who are experiencing social exclusion in Scotland and the arts organisations that are working to serve them. This episode features interviews with Rob Gallagher of Impact Arts and Kate Wimpress of North Edinburgh Arts.


On not compromising on access when bringing a show to @edfringe. Terrific case study fr @RubyGlaskin #oneaudience


Need to measure the reach & impact of your tweets? #Twitter have introduced some new #analytics features


New research from @regional_screen shows impact of local cinema to community & culture.



@thespacearts because it’s a bit geeky & and a of a bit know-it-all! #TheSpaceDay



Fantastic examples of engaging families & young ppl in #visualarts at @fruitmarket & @EdArtFest venues #oneaudience


There’s loads you can learn from a postcode! Check out our new #infographic



The panel at #TheSpaceDay agree: Key learning for video on Facebook – use captions for ppl who have the sound off


Insight into #deaf audiences in @TheStage “Access should be a central part of the artistic endeavour.” #oneaudience


“We have a lot of work to do on diversity in the arts. We know this.” @PeterBazalgette #thespaceday #oneaudience

Live from your mobile!


Streaming video has gone mobile, just like everything else in the digital world. Now it is a viable marketing option for businesses of all sizes. Learn how and why you might want to use live streaming for audience engagement.

Racial and ethnic diversity in Scotland’s arts audiences


March’s Culture Republic podcast looks at how the arts are connecting with Scotland’s racially and ethnically diverse communities. In this episode we speak with Barrowland Ballet, Glasgow Women’s Library and Bemis.

Postcode Infographic – printable resource

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Want a copy of our postcode infographic that you that can print and post next to your desk as a reminder? Here you go!


New #Instagram business profiles to feature contact buttons & directions via @techcrunch

Culture Republic Podcasts


The Culture Republic podcast brings you the voices of the learning and engagement professionals, marketers and artistic directors who are building meaningful connections with audiences across the country.


Practising lighting & interview techniques with @beyongolia at the #CRknowhow video workshop



New strategy to support arts & artists published today by @CreativeScots


RT @A_SIMD: In deprived areas 64% ppl live near derelict sites
See @culture_public article for the basics of #SIMD and more


New study stresses value of analytics for #marketers. See our blog for #googleanalytics tips

Deprivation Population Profile: The Essentials


Deprivation happens when people or places face a series of problems including unemployment, poor education, low income, poor housing, high crime or ill health. These PDF fact files are designed to help you understand and connect with socially excluded audiences in Scotland.

Impacts of non-traditional performance spaces at the Playhouse

Dancewear Central Edinburgh Playhouse

Last year Edinburgh Playhouse started using their The Boards restaurant area as a regular Fringe venue during the festival. We worked with them to identify what impact this had.The research showed that it is possible to attract an entirely new audience for events.


The next national #census could be the first to ask people about their sexuality & gender identity


Results from the Scottish Household Survey consultation were launched today by @ScotStat. Changes to come in 2018


Estimated £7.5m added to the economy by disabled music fans attending music festivals in 2015 #oneaudience


Arts cos are often charities. Have you considered contactless donation? Check out the @BarbicanCentre example here:

Embedding equalities in the arts: Signdance Collective

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Signdance Collective (SDC) have an impressive track record when it comes to access, inclusion and cultural diversity. We spoke to Isolte Avila, Dance Director at SDC, to find out more about how the organisation has managed to embed these principles in their work.


One of our 3 themes at #TheSpaceDay : micro moments – optimise to reach people when they want to buy, do, make or go

A Masterclass in Digital Engagement


At our Marketers’ Masterclass we were joined by Jasper Visser, who shared how arts organisations can refine their approach to digital engagement and make their online efforts work better.

Mapping Scotland’s Audiences

We’ve combined data from the Scottish Household Survey, Scotland Census and TGI Surveys to create an interactive map that reveals at a glance the differences in demography and cultural engagement across Scotland’s 32 Local Authority areas.


Time to toot your own horn in the 2016 @aandbscotland #awards! Nominations now open