Culture Republic

We care about culture.

We know about your audience.

Content Planning Calendar for 2017

Content Planning Calendar

We’ve created a calendar for help you with forward planning your content. It is specially focused on the Scottish cultural and creative sectors. It’s free for everyone to use.

First Wednesday March – Keeping on Top of Data Protection

First Wednesdays

The data protection landscape is changing; this session seeks to explore the new General Data Protection Regulation (GDPR) that will come into force on 25 May 2018. Maureen Falconer, Regional Manager of the ICO Scotland Office, will join us to give the official line on what you need to know and how to get ready.

    March 01 @ 12:15 - 14:00 The Dovecot Studios, Edinburgh

Video of Culture Republic speaking at This Way Up

This Way Up slide

Our session from the 2016 This Way Up conference for UK film exhibition innovation on building stronger and longer lasting connections with audiences using online channels.

The Spirit of Christmas 2016

Father Christmas with our partners from Puppet Animation Scotland

Last Wednesday we hosted our Christmas party ‘Spirit of Christmas’ at the hidden gem that is Divino Enoteca in Edinburgh. It was a wonderfully cheery and festive affair, delicious Italian wine and canapés, with a great turn out from our friends and partners. As we had all been hardworking little girls and boys, we were […]

Podcast – Learning Week with Matt Lehrman

Matt Lehrman audience development expert

This episode is an exclusive live recording from our series of Learning Week events. Matt is a globally recognised audience development expert, motivator and strategist. You’ll hear Matt’s talk The Imperative of Innovation, which focused on what audiences want from arts organisations.


Comments and shares on #Facebook will boost EdgeRank (Facebook’s algorithm for news feeds) more than likes


Older people attend the arts less than any other age group. Learn how you can change that:



Data driven marketing? Yes please. There’s some great advice from @ICOtweets that’s relevant for all types of organ…


Results from the Scottish Household Survey consultation were launched today by @ScotStat. Changes to come in 2018

SEO Best Practice

The Learn from Us week Image. SEO Best Practice, content strategy, social media and Google Analytics.

It’s day 4 of our Learn from Us Week series. Today the topic is SEO Best Practice. You may be surprised to learn that you are already well on your way. Let us help you to understand SEO and how to streamline your own approach with confidence. What is SEO Engine Optimisation? Is the implementation of strategy and […]


Great piece in @guardianstage Stop. Using. Jargon. and open up to new audiences.


RT @HanJMWright: @culture_public @FloraidhCC no problem! Hope to attend another workshop soon – your email marketing 1st Wednesday has been SO helpful!


Advice from @ICOnews at #1stWed Start getting ready for the #GDPR now. Here’s a 12 step guide…


Are links between social class & education success affecting your audience? Try our resources to help you reach out…

Location, Location, Location

Calton Hill at sunset

The Collective Gallery’s move has transformed their audience profile, drawing in brand new audience segments and driving a vast increase in the overall visitor numbers.

Imperative of Innovation from Matt Lehrman


To celebrate the end of an insightful week of workshops, networks and rich discussions Matt Lehrman gave a rousing talk on The Imperative of Innovation to wrap up The Learning Week.


Facebook’s got new tools for journos & ways to tell stories & a effort to keep the fake news out…

Mapping Scotland’s Audiences

We’ve combined data from the Scottish Household Survey, Scotland Census and TGI Surveys to create an interactive map that reveals at a glance the differences in demography and cultural engagement across Scotland’s 32 Local Authority areas.


The next national #census could be the first to ask people about their sexuality & gender identity


RT @A_SIMD: In deprived areas 64% ppl live near derelict sites
See @culture_public article for the basics of #SIMD and more


#VR & #AR can be put to use in both storytelling and design. See how @NationalTheatre is experimenting


Some terrific advice from @TheStage about generating a warm welcome & community feeling in the front of house…

Equality, Diversity and Access

Glasgow Film on Equality, Diversity and Access. at 1st Wednesday event

At September’s #1stWed, Jodie Wilkinson, drew from her experience as Glasgow Film’s Public Engagement Coordinator and shed some light on how to pro-actively overcome equality, diversity and access challenges in the arts and culture in Scotland. Here are some of the key points from her talk. What is equality? Equality is ensuring individuals or groups of individuals […]

We’re on Facebook!

two speech bubbles

Here are some top tips that we’ve found useful on Facebook so far #sharingiscaring 😄

Impacts of non-traditional performance spaces at the Playhouse

Dancewear Central Edinburgh Playhouse

Last year Edinburgh Playhouse started using their The Boards restaurant area as a regular Fringe venue during the festival. We worked with them to identify what impact this had.The research showed that it is possible to attract an entirely new audience for events.


📮 Cheers for the share @fiddleBrain!We love to hear how people are using our resources 📮

Who lives in a house like this?

new housing development

Accessing really good quality, reliable information about the population around your organisation or venue is not as difficult as you might think.

Getting more from Google Analytics

The Learn from Us week Image. SEO Best Practice, content strategy, social media and Google Analytics.

Day 1 of our Learn from Us Week series. Today the topic is getting better with Google Analytics. How can your business change and change again fast with these top tips.


Use the NEW #AccessScottishTheatre website for Audio Described, BSL, Captioned & Relaxed performance listings.

How Relevant is My Arts Organisation? Take this self test!

Matt Lehrman speaking about audience engagement

The words vary, but the core of the question is: “Who cares about the kind of work we do?” Matt Lehrman’s self quiz will help arts organisations explore their own relevance.


Handy all-in-one guides to make the most of your visual assets across social platforms via @socialmediaweek

Event Evaluation 360 for events & festivals

In response to increasing demand, we’ve created the Event Evaluation 360 package: an affordable four-part research solution developed with the specific needs of Scotland’s events and festival producers in mind.

Culture Republic Podcasts


The Culture Republic podcast brings you the voices of the learning and engagement professionals, marketers and artistic directors who are building meaningful connections with audiences across the country.


Great opportunity – free training for widening audiences and improving your offer to older visitors #oneaudience

Disability Population Profile: The Essentials

1 essentials

On average, 1 in 5 of the Scottish population has a long-term activity limiting health issue or disability. If they can’t be counted amongst YOUR audience, then you’re missing out – and so are they. Download our PDF fact files to make sure that you have the facts at your fingertips in your work with disabled audiences.

Racial and ethnic diversity in Scotland’s arts audiences


March’s Culture Republic podcast looks at how the arts are connecting with Scotland’s racially and ethnically diverse communities. In this episode we speak with Barrowland Ballet, Glasgow Women’s Library and Bemis.

Podcast – increasing access for socially excluded audiences


The December Culture Republic podcast looks at audiences who are experiencing social exclusion in Scotland and the arts organisations that are working to serve them. This episode features interviews with Rob Gallagher of Impact Arts and Kate Wimpress of North Edinburgh Arts.


#Funding opportunity klaxon – New @scotgov funding for building fairer communities & 3rd sector organisations

Deprivation Population Profile: The Essentials


Deprivation happens when people or places face a series of problems including unemployment, poor education, low income, poor housing, high crime or ill health. These PDF fact files are designed to help you understand and connect with socially excluded audiences in Scotland.


SIMD16 categories

What is the Scottish Index of Multiple Deprivation (SIMD16)? And how can this tool can be used by arts and culture organisations to understand the communities they operate in, their current reach, and potential targets for programme planning and audience development?

Working with Glasgow Film Theatre

Is this seat taken? by Blondinrikard Fröberg (CC2.0)

Glasgow Film Theatre is doing a great job of making themselves more accessible to a wide range of audiences. We worked with them to evaluate the success and reach of their existing access and equalities measures and to scope further audience groups with potential for increased engagement.

Population Profiles

0 overview

Culture Republic Population Profiles are a series of six practical fact files, designed for anyone involved in marketing, programming or producing work for Scottish audiences.


Care about #data how best to use it? Let go any #TLDR impulse & read this on #Statistics political polarisation.

Content Hacks for the Win

The Learn from Us week Image. SEO Best Practice, content strategy, social media and Google Analytics.

When the imperative for innovation is constant, how can you keep things fresh and still deliver on your content strategy? We’ve got tips.


Terrific new post from @ICOtweets on making your venue more accessible for D/deaf people #oneaudience


New research from @regional_screen shows impact of local cinema to community & culture.


Social Media Engagement

The Learn from Us week Image. SEO Best Practice, content strategy, social media and Google Analytics.

Get some digital skills and drills that will hopefully send shock-waves through your social media channels and set up your organisation in flashing neon lights. Has your Facebook engagement dropped? Wondering how you can better engage with your fans? Look no further, help is at hand!


Fantastic to hear that you got so much out of it @lindsay_paul!


More evidence of the transition to #ecommerce in the UK. @ONS figures show a significant rise. Make sure your onlin…


Check out @Paisley2021’s new #Renfrewshire Cultural Map & make sure your work is listed!


Audience Engagement Trends video

Culture Republic was invited to head up a session at The Space Day on Understanding Audiences. Watch Board Member Colan Mehaffey’s talk in our video from the day.

Families Population Profiles: The Essentials


There are over six hundred thousand families with children living in Scotland and many of them are looking for positive, enriching family experiences that they can share.


Our favourite stat so far from @scotgov‘s #SHHS: Level of cultural engagement has increased by about 5% since 2007…

Food for thought from Matt Lehrman

french fries or chips?

Matt Lehman’s visit left us with some serious food for thought. Get a taste for what was discussed and plan ahead together.