Culture Republic

Audience information, digital insights and marketing communications support for Scotland's arts and cultural organisations

Marketing that Works: The Brains Behind the Campaigns


An unique opportunity for Scotland’s marketers to hear from some of the most effective communications professionals working in the UK’s arts and heritage sectors today. Each of our speakers has a very different story to tell – they will share practical insights around the challenges they have faced and overcome; what has worked for them and what hasn’t, and what they have learned from their campaigns and experiences to date.

    March 15 @ 13:45 - 18:00 The Lighthouse, Glasgow

Older People Population Profiles: The Essentials


In 2011 there were one million people of pensionable age in Scotland, and that number is growing. Our Population Profile on older audiences provides facts, figures and case studies to support arts organisations working to engage Scotland’s older population.

Podcast – Reaching Out to Scottish Audiences with Disabilities


January’s podcast looks at how Scottish arts organisations are serving audiences with disabilities and what you can learn from some of the great practice that’s taking place across the country.

Unlocking Twitter Success – with Stephanie Lindsay


A practical, hands-on session from expert trainer Stephanie Lindsay designed for anyone who runs a Twitter stream or contributes to a content strategy. It will give you the skills and confidence to make sure that every tweet you write is on-target, on-message, and part of a measureable drive to build your profile in the places that matter to you.

    February 25 @ 13:30 - 16:15 Dovecot Studios, Edinburgh

What’s the plan Stan? 2016 marketing calendars to plan your work


At the start of the year, tactical marketers will be looking for opportunities and inspiration to liven up the year’s marketing plan. Look no further as these resources will bring you a bit of both.

Regional Meeting: Building the Network Oban

photo: Audience  - Igorza cc 

Join Culture Republic in Oban for the third of our regional meetings across Scotland, building networks for culture and the arts and sharing practice in audience research and development from across Scotland.

    March 11 @ 12:30 - 14:30 The Corran Halls , Oban

How to REALLY use Google Analytics

Google analytics on Computer Scrren_Blue Fountain Media_CC2.0

At our second Marketers’ Masterclass we were joined by Brian Tait, Founder and Director of Aillum Limited. This practical, hands-on session provided an overview of some of the more advanced, and often under used, features and tools available within Google Analytics.

March First Wednesday Edinburgh

First Wednesdays

Join us for this First Wednesday session to find out how Amazon Tickets aims to provide a new route to market for Scottish venues, theatres and touring companies, promote your shows to a potentially brand new audience base and create cross marketing opportunities across Amazon’s platforms.

    March 02 @ 12:15 - 14:00 Dovecot Studios (The Meeting Room) , Edinburgh

Disability Equality Planning and 1:1 consultation

flip pic credit Francisco Mallo

Brought to you by Culture Republic and delivered by flip, the experts in disability equality in the arts, this hands-on workshop session will explore the legislation, language and attitudes to disability that you need to know about; present examples of good practice in inclusivity and planning from across the cutural sector and help you and your team benefit from 1:1 consultation with flip to focus in detail on your own organisation’s tailored Equality Action Plan. Morning or afternoon session available.

    February 29 @ 09:30 - 17:30 Summerhall, Edinburgh

How digitally capable are Scotland’s arts?


Culture Republic is undertaking an ambitious piece of research looking at public facing operational functions carried out by arts organisations – things like whether or not an arts organisations’ website is optimised for mobile browsing, if they offer online ticket sales or if they are doing online fundraising.


This @scottishbktrust blog highlights how tablets & apps can engage struggling young readers #oneaudience

Deprivation Population Profile: The Essentials


Deprivation happens when people or places face a series of problems including unemployment, poor education, low income, poor housing, high crime or ill health. These PDF fact files are designed to help you understand and connect with socially excluded audiences in Scotland.


Running Facebook Campaigns can be daunting, we’ll help structure & optimise your ads (Image via Facebook)



Scotland’s lead heritage body @HistEnvScot launches its first public consultation to shape its new strategy.

Is your website working hard enough? February’s First Wednesday


When it comes to improving the performance of a website, finding where to start is often the hardest part of the process. At February’s First Wednesday Brian Tait took us through some of the most common questions and issues that trigger thoughts of a new website.


If you’re taking part in @VolArtsWeek in May 2016 you can apply for some extra #funding – find out how:


Thrilled to welcome Colan Mehaffey, Head of Digital media @N_T_S, as our newest Board member. Welcome to the team!

Disability Population Profile: The Essentials

1 essentials

On average, 1 in 5 of the Scottish population has a long-term activity limiting health issue or disability. If they can’t be counted amongst YOUR audience, then you’re missing out – and so are they. Download our PDF fact files to make sure that you have the facts at your fingertips in your work with disabled audiences.


The #turnerprize exhibition attracted a record 75,000 visits to @GlasgowTramway

Embedding equalities in the arts: The Fruitmarket Gallery


Creative Scotland has asked that all Regularly Funded Organisations should have an Equality, Diversity and Inclusion plan in place for April 2016. The Fruitmarket Gallery in Edinburgh set up their action plan in February 2014, and so we spoke to the Gallery’s Equality Officer Caitlin Page, to find out what we could learn from their approach.


Opportunity from @CreativeScots Peer Reviewers sought to review artistic and creative work


Pedro Machado shares his experiences of taking @candocodance overseas via @ArtsPro #OneAudience

Cultural Marketing in 2015: four trends from around the world


We highlight four big themes that influenced arts marketing practice across Scotland and beyond in 2015, together with examples of the inspired and inspiring campaigns that emerged in response to them – at home and further afield.


RT @OliviaCarr93: Fantastic Google Analytics masterclass today from @culture_public and @taitbw , with the right know-how the potential is limitless!


Our new #CRPodcast goes live next week! If you missed the previous months, catch up here #oneaudience


We’re delighted to be at @gracefieldarts today building networks in Dumfries & Galloway and sharing practice in #AudienceDevelopment


Interesting research article on how access influences arts attendance in London by CR Associate @OrianBrook


New #Instagram update supports multiple accounts. You can now add & switch between up to 5 accounts via @thenextweb

Google, Facebook and Twitter 2015 roundup for marketers


The big three digital companies have been busy innovating, so don’t get too comfortable. Even if you think you know what you’re doing on Facebook, Twitter and Google make sure you keep up to date.


. @MuseumModernArt website redesign began with key insights via #GoogleAnalytics & then user motivations

Embedding equalities in the arts: Signdance Collective

_DSC8550 (2)

Signdance Collective (SDC) have an impressive track record when it comes to access, inclusion and cultural diversity. We spoke to Isolte Avila, Dance Director at SDC, to find out more about how the organisation has managed to embed these principles in their work.

Visual Arts Scotland: grow your audience with our new research project


This new pilot project to map, measure and grow audiences for museums and galleries in Scotland launches in January 2016. Now’s the time to get involved! Start the New Year with new audience insights, and compare your visitor profile with peer venues throughout the UK.

Podcast – increasing access for socially excluded audiences


The December Culture Republic podcast looks at audiences who are experiencing social exclusion in Scotland and the arts organisations that are working to serve them. This episode features interviews with Rob Gallagher of Impact Arts and Kate Wimpress of North Edinburgh Arts.


There are some great examples via @GdnCulturePros of how #digital can bridge the gap between #museums & #audiences


RT @Macrobert: Looking forward to another exciting & engaging day learning with the @culture_public team ☺️

Population Profiles

0 overview

Culture Republic Population Profiles are a series of six practical fact files, designed for anyone involved in marketing, programming or producing work for Scottish audiences.


‘Statistics show short form engagement is the future’ Read how @RoyalOperaHouse uses #digital to reach new audiences


West End show @MatildaMusical to host third relaxed show for those with autism & learning difficulties #OneAudience


The director of @eiggbox explains how a tight-knit network of creative workers connects to the global marketplace


Approximately 62,000 tickets for the arts were bought by disabled people & their carers in 2013/14. Read more


RT @A_SIMD: In deprived areas 64% ppl live near derelict sites
See @culture_public article for the basics of #SIMD and more

Mapping Scotland’s Audiences

We’ve combined data from the Scottish Household Survey, Scotland Census and TGI Surveys to create an interactive map that reveals at a glance the differences in demography and cultural engagement across Scotland’s 32 Local Authority areas.

Working with Glasgow Film Theatre

Is this seat taken? by Blondinrikard Fröberg (CC2.0)

Glasgow Film Theatre is doing a great job of making themselves more accessible to a wide range of audiences. We worked with them to evaluate the success and reach of their existing access and equalities measures and to scope further audience groups with potential for increased engagement.


Mobile now accounts for 34% of all pounds spent on digital display advertising in the UK say @IABUK Read more


New #TwitterTimeline puts recommended, not recent, tweets top. What the changes could mean for brands: @MarketingUK


RT @MartinoReynaldo: Some great speakers lined up to talk about marketing, insight and successful campaigns on 15 March. And me!

A Masterclass in Digital Engagement


At our Marketers’ Masterclass we were joined by Jasper Visser, who shared how arts organisations can refine their approach to digital engagement and make their online efforts work better.

Horizon 2016 – five digital marketing trends to watch


As audiences become more digitally dependent audience engagement practice will need to keep evolving in order to stay relevant. Read our top five digital trends for 2016.