Culture Republic

Audience information, digital insights and marketing communications support for Scotland's arts and cultural organisationsSee what we do

The Culture
Republic team

people of a meeting

Meet the team at Culture Republic. Our core staff of researchers, marketers and digital experts are supported by an extended team of associates from across the country.

Thinking Out of the Box

view of the audience for the event

Our recent CRM and ticketing event was to convened a full day event to look practically at customer relationship management systems use to find ways for organisations to use the systems and information that they already have better.

New Mosaic For the New Scotland Revisited – March’s First Wednesday

Gary Smith speaking in Culture Republic offices

March’s First Wednesday for Culture Republic Partners revisited the New Mosaic Scotland classifications and types at this sell out event – proving once again that the key to understanding your audience is understanding the population your audience is drawn from.

Six questions for the man behind Orkney Library’s Twitter success

standing stones

After looking into Orkney Library’s phenomenal performance on Twitter we wanted to know more. We reached out to the library’s Tweeter-In-Chief Stewart Bain to understand the library’s motivation as well as learn more about what Twitter success means for the library.

Unexpected bedfellows – how 80s hair metal and a Scottish library twitter account are the perfect combination

Orkney Mobile Library

When we look at the Orkney Library’s Twitter statistics in context its clear that what they are doing is working. The Orkney Library account is significantly out performing the average Scottish arts or cultural Twitter account.

An Audience with the @realdcameron


Whether you’re responsible for programme development, marketing, education and schools liaison or simply have an interest in reaching out more effectively to children and young people, don’t miss ‘An Audience with @realdcameron’. Brought to you by the Creative Lives project from Culture Republic and City of Edinburgh Council, this is an event that will refresh your approach to creative collaboration.

    April 22 @ 12:45 - 16:00 The Hub, Edinburgh


Congratulations @FreytagAnderson for recognition of your sterling work on @culture_public‘s brand in @Design_Week


Did you know that @culture_public has a bespoke evaluation package for #events & #festivals? Here’s all the info:

This Cheat is a Winner

hand holding cards with an ace in the sleeve

If you’re a marketer or an audience engagement professional who uses social media to connect with your community you should check out the Social Media Cheat Sheet.

New Mosaic For The New Scotland – February’s First Wednesday


If you want to understand your audience, you need to understand the population that your audience is drawn from. February’s First Wednesday event for Culture Republic partners explored the new Mosaic classifications, revealing how getting to know the new groups and types can help you design your programming and activity to meet and match the needs of specific population groups around you.

Event Evaluation 360 for events & festivals

In response to increasing demand, we’ve created the Event Evaluation 360 package: an affordable four-part research solution developed with the specific needs of Scotland’s events and festival producers in mind.


We’re delighted to present An Audience with @realdcameron. Edinburgh, 22 April – don’t miss it! #creativelearning

Location, Location, Location

Calton Hill at sunset

The Collective Gallery’s move has transformed their audience profile, drawing in brand new audience segments and driving a vast increase in the overall visitor numbers.

Shaping the future with Creative Lives


On 14 January 2015 Culture Republic hosted a session with the Creative Lives participants, inviting them to feed back on their experience of the project and to take an active role in shaping the vision for Creative Lives’ future development as we head into 2015.

Staying ahead of the social media curve


Social Ogilvy were the company that correctly predicted Facebook Zero in 2014. So when they shared their 2015 predictions, top tips and insights, we tuned right in …